Erika Dowell Erika Dowell

Ask a Bookkeeper: Why You Would Incorporate Part 1

The most important factor to consider is whether incorporating your business will provide you with the most tax and legal benefits for your situation.

Generally, incorporating a business can provide certain legal protections and tax advantages such as limited personal liability, greater access to capital, etc.

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Erika Dowell Erika Dowell

Investing in Employee Development: The Why and the How

As an employer, you must ensure your business and your team are adapting and growing with the times, or else the market will outgrow you.

Yes, it’s a scary thought, but true. However, investing in your team is a key way to facilitate that growth through training and upskilling. Now, how you do that will be different than how I do that, but what is universally important is that you DO IT.

Here’s why it is absolutely essential and how you should approach professional development in your business.

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Erika Dowell Erika Dowell

Your Business and DEI: Where Do You Sit?

You CAN sit with us. That’s what diversity, equity, and inclusion (DEI) is all about.

Your policies, your processes, and your practices should allow everyone the opportunity to have a seat at the table, as well as be supported and uplifted within your business.

At its core, it’s about removing barriers that hinder and exclude your employees, barriers reinforced through the systems that we live in day in and day out.

So, we’re going to break each concept down and give you a start to examining your business through a DEI lens.

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Erika Dowell Erika Dowell

Coping and Persevering Through Failure as a Business Owner

As much as we share our successes and our milestones, one of the things I don’t see too much about is our failures.

Failure is a big word, it feels scary because it is scary that we live in a culture of shame, to be told to only let people see us “win” when the most human thing we can do is fail.

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Erika Dowell Erika Dowell

Green Business Practices: Sustainability Initiatives for Your Business

Let’s get real, the importance of sustainability in business cannot be overstated.

From reducing carbon emissions to promoting social equity and preserving natural resources, businesses play a crucial role in shaping a more sustainable future.

These are 3 simple and effective ways you can incorporate environmentally sustainable practices into your business (and beyond)!

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Erika Dowell Erika Dowell

Great Tools for DIY Marketing

Now, we love marketing agencies because they give business owners like myself and yourself the opportunity to work with experts and outsource the work associated with marketing for your business. However, not everyone can afford an agency, or afford an in-house marketing specialist, so we make do and do it ourselves (DIY it).

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Erika Dowell Erika Dowell

Finding Your Business Niche

Where do you fit in the market? How are you different? Who are you looking to attract?

Finding a business niche can be a great way to start your own business. Here are some tips to help you get started!

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Erika Dowell Erika Dowell

Even Business Owners Need Therapy

Mental health is huge.

It impacts every moment of our day, whether consciously or subconsciously. As a business owner, it can impact your personal and professional life, and even the thought of that is stressful.

This is why business owners must take care of themselves, especially their mental well-being.

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Erika Dowell Erika Dowell

Top Tips for Finding Clients

How you find great clients, similar to art, is subjective. Not everything works for everyone, and your strengths will be different than another business owner’s. However, there are some basics and I’d like to share a few ways you can start finding your clients!

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Erika Dowell Erika Dowell

What is a Business Strategy?

Think of your business as a sleek ship, cutting through the waves of the market. Now, a ship without a map is like a rudderless boat, just drifting wherever the current takes it. That's where a business strategy comes in – it's your treasure map, your secret weapon to steer your ship toward success.

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Erika Dowell Erika Dowell

The Best Software for New Businesses

Finding the right software to help you manage your business can be a challenge, but luckily there are lots of great options available. Evaluating the features and costs of the different options can help you decide which one is best for your business.

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Erika Dowell Erika Dowell

How to Grow a Remote Team

Managing a remote team, however, especially when it comes to different timezones, can make business owners a bit hesitant. But hey, I’ve been doing this for a bit now, so I have 10 ways you can manage and grow your remote team efficiently and effectively!

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Erika Dowell Erika Dowell

What is SEO?

Search Engine Optimization (SEO) is the key to ensuring your business stands out in this wild west of virtual landscape. In this blog, we'll explore what SEO is and delve into the benefits it offers to businesses.

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Emrys DeSousa Emrys DeSousa

How to Retain Employees

Advice and tips to ensure you are creating a positive work environment for your employees.

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