Now, we love marketing agencies because they give business owners like myself and yourself the opportunity to work with experts and outsource the work associated with marketing for your business. However, not everyone can afford an agency, or afford an in-house marketing specialist, so we make do and do it ourselves (DIY it).

Where do you fit in the market? How are you different? Who are you looking to attract?

Finding a business niche can be a great way to start your own business. Here are some tips to help you get started!

Mental health is huge.

It impacts every moment of our day, whether consciously or subconsciously. As a business owner, it can impact your personal and professional life, and even the thought of that is stressful.

This is why business owners must take care of themselves, especially their mental well-being.

How you find great clients, similar to art, is subjective. Not everything works for everyone, and your strengths will be different than another business owner’s. However, there are some basics and I’d like to share a few ways you can start finding your clients!

Not everyone loves public speaking.

If we’re being honest, very few people ACTUALLY enjoy it.

It’s a lot of pressure, it’s a big deal, and yet, we endure it, we push through and persevere.

Except…how exactly do you get to the enure/persevere part of it?

*Image credit to Emily Hoult

Finding a mentor can be a great way to learn from someone who has the experience and knowledge that you are looking for.

When it comes to finding a mentor, whether for your professional or personal life, it’s tricky to know where to look or who to turn to.

These are the key thing you should be doing to define your business priorities.

Think of your business as a sleek ship, cutting through the waves of the market. Now, a ship without a map is like a rudderless boat, just drifting wherever the current takes it. That's where a business strategy comes in – it's your treasure map, your secret weapon to steer your ship toward success.

This is how you can make the most out of a small or limited budget.

Buying for your entrepreneur friends? Now that can be tricky!

That’s why I’m giving you the inside scoop of what to buy your entrepreneur friends this holiday season!

Finding the right software to help you manage your business can be a challenge, but luckily there are lots of great options available. Evaluating the features and costs of the different options can help you decide which one is best for your business.

Managing a remote team, however, especially when it comes to different timezones, can make business owners a bit hesitant. But hey, I’ve been doing this for a bit now, so I have 10 ways you can manage and grow your remote team efficiently and effectively!

By optimizing your processes and leveraging the right strategies, you can enhance productivity, reduce costs, and ultimately maximize your profits. Here are 4 effective ways to increase efficiency in your business.

Reducing your paper usage and dependency in your business doesn’t just make sense environmentally, but it’s better for you financially too.

Going paperless can be a great way to save money for businesses of all sizes, small, medium, and huge corporations/conglomerates, everyone can benefit from going paperless.

When I started my business, I searched high and low for grants to allow me a bit of capital while I got situated.

It was hard to find something that would fit my business and that was available to my business.

Here are some of the ways I found grants or that my clients have found grants.

I’m a big fan of budgeting and looking for ways to spend less money than I have to. You say frugal, I say cost-effective. Either word is absolutely fine, as long as it's good for your business, which encompasses you, your employees, and your clients/customers.

You know exactly what it took to go from that very first day to growing and developing your business to what it is today. But that gnawing question, it lingers, it’s there, and it’s called Impostor Syndrome.

Search Engine Optimization (SEO) is the key to ensuring your business stands out in this wild west of virtual landscape. In this blog, we'll explore what SEO is and delve into the benefits it offers to businesses.

Advice and tips to ensure you are creating a positive work environment for your employees.